Building a team of people that have talent, reliability and passion for their work is the key to client satisfaction.
In my 31 years in the bath-and-kitchen industry, one element stands out
for me as the most important in projects like those you are working on with
your clients. Any project’s success as a whole will only be as good as the sum
of its parts. With that in mind, the way I make my project successful for my
client is to assemble the best team of people to execute the design the client
has agreed to.
I should mention here that I’ve been involved on both the design and
installation sides of the business at different times in my career. Today I am
continuing to hone my skills as a designer, specializing in bath-and-kitchen
showrooms. Previously, I worked my way through Kent State University as a
carpenter on many home-remodeling jobs.
I also have been involved in projects for large corporations. These assignments
have ranged from designing their 100,000-sq.-ft. facilities down to selecting
flower arrangements for a client’s dinner party.
Creating a team of people that have talent, reliability, and passion for the
project and their work is by far the hardest part of getting any concept from
the drawing board to reality. Having said what I believe makes the most
successful project, the next question is how do you as a designer or project
manager get this dream team of people to perform for you, and make you look
like a hero in the eyes of the client?
Where To Find Team Members
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| This kitchen remodel project was brought to my
firm by a contractor I’ve had a long-standing relationship with, and I accepted
the project based on that connection. |
|
No matter where you live or what market you are in, it won’t take you
long to find the best tradesmen, shops, contractors and designers. You’ll find
the names of those who have a good reputation coming up time and time again. My
experience as a tradesman and designer has shown that designers make the best
source to find craftsmen. The reason for this is that designers travel in a
very tight-knit community. For the most part, they know one another and openly
share information.
Another source to help you create your dream team is a good general contractor.
Such a general contractor knows that his finished project is only as good as
his subcontractors.
Remember the line earlier that success as a whole will only be as good as the
sum of its parts? Now, if you’re a showroom consultant and must assemble this
dream team for your client’s projects, this quest will eventually pay great
dividends in two ways:
1. You will have the right people to execute your projects, helping
to create a great customer base and build your reputation as a quality source
for future retail customers.
2. Creating a good team means that you are included in the team and your
company will receive referrals from team members in the future as projects come
in from their pool of contacts.
A contractor, one of my most trusted team members, brought a kitchen remodeling
project to my firm recently when the customer asked him to solve design
problems. I took on this difficult job mainly because of our long-standing
relationship, which also helped us work together to satisfy the
customer.
Keep in mind you should have several teams of people. Some members can overlap
or be on multiple teams. I have four teams depending on the size and the scope
of the project. My large commercial projects have one or two tradesmen who work
on my smaller projects as well. Even though I have tradesmen that I have used
for more than 20 years, I always keep my eye out for eager new talent, not to
replace loyal workers but to fill gaps should schedules conflict.
What To Avoid
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| I
have been involved in projects that range from designing a 100,000-sq.-ft.
corporate facility down to selecting flower arrangements for a client's dinner
party. |
|
As with every scenario, you have to watch for the downsides. After a
period of time, some people have a tendency to get complacent and maybe a bit
sloppy in their work. They may give a little less effort because they may feel
little need to impress anyone on your jobs. This is human nature.
I try to be lenient with my team players because I value their work as part of
my success. I also hold their feet to the fire, however, and expect them to
deliver nothing less than what the client is expecting.
Another issue that comes up, generally on larger jobs, is finger pointing. I
see this frequently when I am introduced into a job after most of the team is
already in place. The builder or general contractor can be heard saying, “It’s
not on the drawings,” and the architect is saying, “That’s not what I wanted”
or “It’s not in the specs.” This finger pointing adds tension to an already
tense situation where we’re usually already dealing with deadlines, budgets and
overruns.
The approach that I have had much success with is to have a meeting before
beginning the project with as many team members as I can gather to present as
much information as possible about the job at hand. This gives everybody the
opportunity to speak up and inform other team members of needs, scheduling of
work, sequence of events and any potential roadblocks to the project’s timely
completion.
The main point I establish with the team is what is expected of them in the
time frame allotted and, most importantly, that I will be available for help
with any problems that come up. Members of my team know that they will be able
to come to me for assistance. They realize that I welcome their thoughts and
opinions for solutions, especially if we can head off potential problems before
we become entrenched in them.
The approach that I have outlined may seem simple and just plain common sense.
It is. And this approach can be applied to many other tasks you may encounter
in your business.
I am always amazed at how many projects involving large amounts of money lack a
cohesive team. Whether you are a team leader or a team member, if you start by
implementing this approach, you will see others follow your lead.
Nothing is better at the end of a project than to hear how happy your client is
with you and your team. And that you were part of the solution, not part of the
problem.