Tile and stone grout/adhesive manufacturer
Laticrete announced the introduction of Microsoft Tag reader technology to all
product packaging, catalogs, marketing tools, displays, advertising, press
releases and all other marketing initiatives across North America for both its
trade and retail business, providing easy-to-retrieve, on-demand product
information for customers.
Microsoft Tag is a
two-dimensional, high-capacity bar code reader application offering a new way
to quickly access Laticrete information through any Web-enabled mobile device.
A simple “snap” of the Tag symbol with a Web-enabled mobile phone camera or
hand-held device provides instant access to Laticrete product specifications,
installation guidelines, videos, contact information and other available
details. A free download of the Microsoft Tag reader application for mobile
phones can be found at
http://gettag.mobi.
Professionals or consumers
simply take a picture or “snap” the Microsoft Tag with a mobile phone camera
and are automatically directed to the content embedded in each specific bar
code. Laticrete customers will be quickly directed to information such as
technical specifications for installing tile and stone with Laticrete
materials.
For more information on
Microsoft Tag technology, visit
www.microsoft.com/tag.
